Ultra is a blockchain-based PC game distribution platform. Its mainnet was launched in June 2021 when a larger portion of community members got access to Ultra, though this launch had been preceded by 3 years of development.
The platform positions itself as a revolutionary project with an ambitious aim to break Steam and Apple’s current monopoly on the market. It offers a variety of game industry services to its users and provides a fully-fledged user experience on its platform. It is possible to buy, download, play, trade, and stream games, interact with community members, take part in contests and tournaments, etc.
Ultra is designed as a self-sustaining ecosystem that accommodates lots of various strategies for developers and users. The main options for users include immediate play, money earning, open platform, exclusive games, games reselling, and a referral program.
Users can start playing immediately after the purchase even if the game is not yet fully downloaded. They are welcome to earn money by taking part in beta tests, watching ads, curating games, etc. The platform is open, so it provides access to third-party game services. Users have access to exclusive content available only on Ultra. It is possible to buy and sell second-hand digital games. The three-level referral program is available to users giving them a chance to receive UOS (Ultra native token).
The developers also have a variety of advantages such as marketing toolbox, 21% revenue share of game sales, support from the community through financial initiatives, and other options for earning money (referrals, in-game advertising, secondhand sales, and item-trading). They can port games from other platforms to Ultra by means of its software development kit (SDK). Ultra offers faster payouts than other platforms that typically take 30 to 60 days after-sales.
Ultra’s unique features
Ultra is the first platform offering a solution for second-hand games in the mainstream digital game market. This option allows developers to get profit by receiving an additional revenue share from all secondhand resales while players can earn Ultra coins reselling their games or get access to content that was not affordable to them at full retail prices buying second-hand games.
The Ultra platform also allows tokenizing virtual items, games, or additional content via NFTs and selling them through the platform’s marketplace or placing them on external marketplaces.
Ultra GO is a mobile version of the app. You can easily buy games within your mobile device and remotely start downloading them on your PC, take advantage of a text and voice chat, a wallet, and popular content or news.
Ultra’s economic model
There are no transaction fees on the platform. The content makers should form the sales prices for their content in USD to mitigate the risks associated with the UOS Token value fluctuations. This means that an app with the price of $50 will always have the price of $50. At the same time, the number of Ultra tokens required for the transaction on the blockchain can vary according to the current token market price.
Ultra takes 15% of the revenue generated on the platform via game sales. At the same time, it returns 50% of the amount it takes to those who attract new users to the platform.
The team reports that 5% of Ultra’s profits will be reserved for 2 years to fund exclusive games that use its blockchain and NFTs capabilities. This reserve enables Ultra to continually build the game portfolio which is valuable to all participants of the ecosystem.
Ultra Coin, also called UOS, is a utility token that is based on the ERC-20 standard. This token fuels the entire Ultra ecosystem providing access to its services and enabling efficient and transparent value transfer between stakeholders: developers, influencers, and players.
The maximum token supply is limited to 1 billion as IEO ended on July 17, 2019. The sum of 11,381,611 USD was raised through seed, private sale, and IEO. The tokens are distributed in the following way: 18% for the core team, 10% for company reserves, 15.46% for growth, 19% for content acquisition, 9.54% for private sale, 10% for IEO, 12% for exchanges, 1.2% for marketing, and 4.8% for partners and advisors.
UOS is traded on several exchanges like Bitfinex, Bitrue, Coinbase, KuCoin. This coin can be stored on any ERC-20 compatible wallet or in Ultra’s token wallet.
UOS use cases
All participants utilize UOS tokens to interact within the ecosystem. The purchasing of the games is not the only possible way of token use. There are some other ways to deal with this coin within the ecosystem.
The participants within the Ultra ecosystem can be rewarded with free games, bounties, and exclusive content by staking UOS tokens. The platform enables users to receive UOS by being engaged in various activities on the platform. On Ultra, players are able to earn UOS by providing their computing power through an undisclosed partner’s solution. Developers can create NFTs using “Ultra Dev Center” and store UOS tokens within their NFTs.
Ultra team and partners
The Ultra company employs 150+ developers. Its executive team consists of computer addicts, video game industry devotees, successful entrepreneurs, and IT investors. David Hanson is the founder and CEO of Ultra with over 18 years of experience in founding companies. He established Xiaobawang, a hardware and software platform, PixelBeam, a video game building studio, and Youcall, a SEO service.
Nicolas Gilot is the Ultra co-founder and co-CEO. He is a serial entrepreneur and strategist who developed the Subor Z+ game console project and founded Gamika, a consulting agency. Michael Dunn, is CTO at Ultra and former CTO of Dell and Time Warner. Edward Moalem is the Chief Strategy Officer.
Among the Ultra board advisors are Ritche Corpus, Head Of Gaming at AMD, Allen Foo, China Market advisor, and Alexandre Mironesco, an investment advisor.
Ultra has established partnerships with many companies, among which are AMD, Xangle, Bitrue, Ubisoft (a French video game company), Cudon(a cryptocurrency miner), Sandbox (a virtual world for players), EOSeoul (a blockchain tech developer), AscendEx (a digital asset trading platform), and Elrond (a blockchain platform).