Livecoin is a centralized cryptocurrency exchange, founded on April 23, 2015. At the time of this writing, there is no official information on where it is based or which company runs it. The exchange also doesn’t have a LinkedIn page to help track some of the employees there or get familiar with the history of the business. Some third-party reviews point out that Livecoin is registered in Seychelles. Others state that the exchange is based in London, UK and is operated by a company, called DELTA E-COMMERCE LTD. They further suggest that the platform’s servers are based in Metairie, Louisiana, US. However, at the time of this writing, there is no official information confirming all this. There are no company details mentioned anywhere on the website, including in user and privacy agreements or the contact details section of the website.
According to the information on the Livecoin’s website contacts page, the CEO of the company is a lady called Ivona Zlatova. The only piece of information about her is an interview where she admits to being 35 years of age, at the time. She also adds that she had joined the exchange in 2017 as a Chief accountant. Later on, she became CFO and an interim CEO. She shares that her profession was financial management, auditing, and accounting. At the time of this writing, further research does not show up results for such a person on LinkedIn, which makes it hard to confirm whether her background and work history are accurate.
The CEO of Livecoin describes the team behind the exchange as “passionate internet technologies enthusiasts.” She also adds that they have had “an experience of a few years’ successful work together in some on-line projects on sunset development of e-commerce as such.” According to Ivona Zlatova, Livecoin’s team made the transition to cryptocurrencies because they were “overwhelmed” by the idea. She further describes the team as “perfectionists, overachievers, the harshest critics of themselves.” This may sound promising, coming out from the mouth of Livecoin’s CEO, but in reality, there is no possible way of confirming such information as the lack of transparency and publicity makes it hard to track the individuals behind the project.
Regarding customer support, the exchange’s website points out that its representatives communicate in Russian, English, and Chinese. If the information is to be believed, the support team replies to the customers’ tickets seven days a week within working hours (UTC+3). However, the Livecoin team highlights that customers who wish to ask something or resolve an issue should get in touch with them only via tickets. All questions and proposals, except issues concerning the recovery of account‘s access, are handled through tickets. All this makes the whole process rather inconvenient for the client as there are no options for direct and timely communication through other channels such as a webchat or social media. Another downside is the fact that it is very hard to find the FAQ section. Instead, on Livecoin’s website, it is located in a Bitcointalk thread.
Although the exchange does not explicitly point out what are its target markets, it seems that the main priority is Russian investors. Livecoin supports multiple payment methods, most of which are popular in Russia and also provides an educational video in Russian on how to use the platform.
When it comes to security, the exchange offers the most common features, such as two-factor authentication, a PIN code, SMS, and email notifications. The website does not provide any information about email encryption or cold storage for users’ funds, which is quite concerning.
The exchange does not fancy an outstanding reputation among the online community. There are numerous negative comments from Livecoin’s clients regarding customer support and the overall service quality (lost trading opportunities due to slow payment processing, system breakdowns, loss of funds, canceled accounts without prior notice, etc.). Forums like Reddit and Bitcointalk, as well as rating platforms like Trustpilot, are full of user complaints, which should serve as a red flag for investors, considering using Livecoin’s services.
The overall conclusion is that, at the time of this writing, Livecoin is shrouded in mystery. There is no reliable information about its location, the operating company, or any additional details about the team behind the project.
At the time of this writing, there are no reports of Livecoin being a subject to a hacker attack or government investigations.