Flippening is a long-form, crypto-focused podcast featuring conversations with the industry's top makers, analysts, and thinkers. Past guests include CZ from Binance, Kraken CEO Jesse Powell, Sam Bankman-Fried of FTX plus a number of leaders in the growing DeFi sector. Through its 80+ episodes, Flippening has covered crypto trading strategies, the history of cryptocurrency exchanges, the burgeoning blockchain-based domain space, the explosive growth of decentralized finance, and much more. The show is hosted by Nomics CEO Clay Collins. It is available on Apple Podcasts, Spotify, Stitcher, and other podcast streaming services.
Unchained is a weekly, hour-long podcast that dives deep into matters of cryptocurrencies and blockchain. The podcast is hosted by Laura Shin, a former senior editor at Forbes, and offers interesting insights from the people building the decentralized internet of tomorrow. Topics discussed on the podcast include recent developments in the blockchain industry, regulation, security, and privacy. Unchained is considered one of the most popular and interesting cryptocurrency-related podcasts. Past guests include game-changers like Binance CEO Changpeng Zhao, Monero lead Riccardo Spagni, Brendan Eich, CEO of Brave, Bitcoin developer Jimmy Song, and many more.
Epicenter is among the most popular podcasts on the topic of cryptocurrencies and blockchain. The show has been around since 2013 and was launched by Adam B. Levine, host of the Let’s Talk Bitcoin podcast, and Brian Crain. Over time, the team started to expand and other hosts joined, including Meher Roy, Sunny Aggarwal, Friederike Ernst, and more. Epicenter has over 320 episodes in which the team interviews business leaders, engineers, academics, and entrepreneurs and explores the technical, economic, and social implications of the industry. The show brings a diverse spectrum of opinions and points of view on topics like blockchain development, cryptocurrency mainstream adoption, P2P marketplaces, security, monetary systems and regulation, wallets, industry ethics, and more.
The Stephan Livera Podcast consists of educational interviews and discussions about the economics and the technology of Bitcoin. The host is a recognized industry figure, educator, and co-founder of Ministry of Nodes, an Australian Bitcoin education company. The Stephan Livera Podcast is among the most popular and top-rated Bitcoin podcasts worldwide. The show has hosted many high profile Bitcoin guests including Jack Dorsey (CEO of Twitter & Square), Dr. Adam Back (CEO of Blockstream and cryptographer cited in the Bitcoin whitepaper), Andreas M. Antonopoulos (world-famous Bitcoin educator and speaker), Elizabeth Stark (CEO of Lightning Labs), Jameson Lopp (CTO of Casa), Tuur Demeester (Adamant Capital), and more.
The Bad Crypto Podcast is focused on topics like the mainstream adoption of cryptocurrencies, technological developments, trading, blockchain's implementation in other fields, regulation, and much more. Its content is suitable for a mixed audience - from newbies, through crypto enthusiasts, to experienced traders and industry professionals. The podcast is hosted by Joel Comm, a New York Times bestselling author, blockchain enthusiast, and professional keynote speaker, and Travis Wright, blockchain advisor, tech journalist, and former global digital and social strategist at Symantec for the Norton brand. On the Bad Crypto website, you will also find sections with other crypto podcasts, including Bad Boys of Tech and the Crypto Chick, hosted by the tech journalist Rachel Wolfson.
The What Bitcoin Did Podcast is a twice-weekly Bitcoin podcast where host Peter McCormack interviews experts in the world of Bitcoin development, privacy, investment, and adoption. Launched in November of 2017, the podcast has grown to over 100 episodes with a guest list full of the names of leading industry experts. Individual podcast episodes have focused on engaging and accessible conversations with some of the industry’s most influential minds such as Nick Szabo, Adam Back, Charlie Shrem, and Andreas Antonopoulos. Past topics have ranged from the Lightning Network to SegWit2x, to the Mt. Gox hack and the prosecution of Ross Ulbricht for Silk Road.
The Bitcoin Knowledge podcast aims at helping individuals better understand Bitcoin and the blockchain industry. The show is hosted by Trace Mayer, an entrepreneur, investor, journalist, and monetary scientist. The podcast consists of interesting in-depth interviews with leading professionals from the blockchain and cryptocurrency world. In the episodes, you will find everything from general market analysis and industry insights, through technical topics like consensus mechanisms and mining, to trading ideas, mainstream adoption, and trends. Guests include Blockstream's CEO Dr. Adam Back, Saife Ammous, the author of Bitcoin Standard, and many more.
The Blockchain Insider podcast is dedicated to Bitcoin, blockchain, and distributed ledger technology (DLT). The weekly show is hosted by Simon Taylor and Colin G Platt. In the episodes, Simon and Colin break down the week's news from the blockchain and digital currency sector with expertise and enthusiasm. The list of guests includes the names of Brian Quintenz, Commissioner of the CFTC, Dan Larimer, CTO at Block.one, Marcus Treacher, Global Head of Strategic Accounts at Ripple, Vitalik Buterin, founder of Ethereum, and more. The show is suitable for both cryptocurrency experts and newcomers and is an excellent way to stay informed about the latest news on Bitcoin- and blockchain-related topics.
The Crypto Cousins podcast was started in 2017 by Gary Leland, co-founder of Podcast Movement. A year prior to the launch of the Crypto Cousins podcast, Gary Leland was inducted into the Academy Of Podcasters Hall Of Fame. The host admits he made the Crypto Cousins podcast due to the necessity for people to understand how cryptocurrencies work. The podcast is focused on deconstructing the complex topic of cryptocurrencies and blockchain so that it becomes accessible to each and every listener. The insightful information is intended to help individuals take full responsibility for their money. Crypto Cousins has over 120 episodes discussing topics like blockchain development, crypto investing, regulation, mining, wallets, security, and much more.
The Blockchain Show is a weekly podcast that demystifies cryptocurrencies and distributed ledger technology. It was launched in May 2016, and, over time, it has received recognition from Upfolio, which put it in the Top 100 influencers in blockchain, 101 Blockchains, Crypto Radio, which rated it as one of the best podcasts to follow, and Feedspot, which ranked the show among the Top 25 Cryptocurrency Podcasts on the web. In the episodes, the hosts Ethan Kinderknecht and Sarah Hempfling interview industry professionals and top experts on a variety of topics, including decentralization, ICOs, mainstream adoption, regulation, token economy, and more.
The Noded Bitcoin Podcast is focused on providing in-depth information about current events, technical news, and professional commentary to the Bitcoin community. The show is co-hosted and produced by Michael Goldstein and Pierre Rochard. Both are founders of the Satoshi Nakamoto Institute, software engineers, and graduates of the University of Texas. The Noded Bitcoin podcast started in November 2017. A new episode comes out on a weekly or bi-weekly basis. You can subscribe to the show via RSS, iTunes, and SoundCloud.
The Bottomshelf Bitcoin show is a weekly podcast that aims at putting Bitcoin knowledge within everyone's reach. With the way Bottomshelf Bitcoin breaks down complex subjects, listeners don’t have to be cryptographers or computer scientists to understand Bitcoin. The episodes bring various information in a way that is easily understood. Although Bitcoin and cryptocurrencies are the main topics on the podcast, the host and the guests also cover a variety of other interesting fields - from history to cutting edge technology, politics to art, and more.
The World Crypto Network is an independent media organization focused on covering the latest news on Bitcoin and cryptocurrency. The WCN is at the center of a rapidly growing community of cryptocurrency enthusiasts and is focused on bringing up to date information from the world of Bitcoin. The World Crypto Network show features hosts and panelists from around the world. The podcast has different formats, including the most popular weekly show The Bitcoin Group that features honest discussions about the very latest news in the world of cryptocurrency and the daily show called Today In Bitcoin that covers updates about the most popular headlines and hottest news from the industry. The WCN tries to include content from only the most respected people in the bitcoin and cryptocurrency space.
Citizen Bitcoin is one of the preferred podcasts in the niche. The show is centered around the topic of Bitcoin and discusses interesting topics, including investing in Bitcoin, decentralization, mainstream adoption, economics, regulation, government policies, wallets, and more. The podcast issues a new episode each week. The format is in-depth interviews and discussions with leading experts from the field. Over time, Citizen Bitcoin has welcomed Andreas M. Antonopoulos, Andy Edstrom, Michael Goldstein, Nick Neuman, and more. You can subscribe to the show on the website, as well as on iTunes.
The CryptoBasic podcast is hosted by Brent Philbin, Adam Levy, and Karim Baruque. The show is described by the hosts as a journey for discovery of crypto and is focused on a variety of topics, including regulation, mainstream adoption, ICOs, scams and red flags, and many more. The episodes are separated in several categories: 101 Series Coins discusses different projects and their characteristics; Concepts 101 is focused on broader concepts and tries to break down the basics of different topics popular in the crypto niche; Basic Blitz episodes are released generally in response to big current news, and finally - Karim's Fireside Chats which dive deep into complex and often hard-to-understand concepts. The CryptoBasic podcast is available via Spotify, Apple Podcasts, and Google Podcasts.
The Crypto 101 podcast is hosted by Bryce Paul and Aaron Malone. The show is focused on a variety of crypto-related topics, including blockchain technology, cryptocurrency adoption, token projects, industry developments, trading, and more. According to the hosts, the podcast is part history book and part instructional guide. The Crypto 101 podcast has over 300 episodes. Paul and Malone also wrote a book (titled "Crypto Revolution"), including how-tos on getting started in the industry, tips on safely buying, selling, and storing cryptocurrencies, as well as how to evaluate potentially good investments.
Crypto Voices is a podcast focused on financial education. The episodes are centered around Bitcoin, blockchain, cryptocurrency, digital ledger technology, and broader FinTech topics, including all of the benefits and challenges that come with these breakthrough technologies. Тhe show comes in two formats. The first is more "traditional," covering topical news on cryptoeconomics mixed with expert interviews ("Shows"). The second format is more appropriately described as an evolving audiobook on blockchain tech ("Chapters"). One way or another, subscribers to Crypto Voices can listen to commentary from experts and enthusiasts covering longer-term trends on cryptoeconomics and liberty.
Crypto and Blockchain Talk is a podcast for everyone who is new to the crypto and blockchain space. The goal of the show is to bring cryptocurrencies closer to the masses by breaking down complex topics and helping the audience understand the niche in detail. The episodes are centered around blockchain- and cryptocurrency-specific news and discuss everything from the latest technological developments, through projects and ICOs, to general market trends. The weekly show is hosted by Aviva Õunap. You can subscribe to the Crypto and Blockchain Talk podcast via Apple and Android Podcasts, Stitcher, Spotify, and more.
The Crypto Radio podcast is focused on blockchain, bitcoin, and crypto investing topics. The show is hosted by Chris Sparks, Mike Gilliland, Euvie Ivanova, and Michael Pole. They interview top thinkers and entrepreneurs from the industry and cover topics like bitcoin and ethereum, news, technology developments, investing, trading, and ICOs. The show's episodes are divided into several categories, including Introduction to Crypto Investing (practical tips and tricks), Founder Interviews (talks with blockchain project owners and CEOs), and Thought Leaders (interviews with top industry experts). You can subscribe to the podcast via several channels, including YouTube, Spotify, iTunes, Google Podcasts, and more.
Crypto Token Talk is a blockchain- and crypto-focused podcast intended to serve as a place for industry newcomers and pros who want to learn more about the decentralized future. The show is hosted by Kelley Weaver, CEO of Melrose PR, and is released twice a month. The episodes are focused on innovations in the blockchain and cryptocurrency industries and feature interviews with insiders, leading experts, or project founders. Guests discuss everything from their journey into crypto to best use cases for the technology and predictions for the future.
The CoinSpice Podcast is an inside look at the cryptocurrency space, highlighting projects, personalities, and controversies. Hosted by the CoinSpice Editor-in-Chief, each episode on the show contains guests who are active in the crypto ecosystem. Whether they’re heading a startup, publishing their own content, authors, pundits, or critics, The CoinSpice Podcast tries to collect and present the views of the industry's best and brightest. The topics discussed include the development of the crypto industry, new projects and ICOs, scams and Ponzi schemes, mainstream adoption, blockchain technology, macro news, regulation, and more. It’s available on a variety of platforms, including YouTube, iTunes, Spotify, Google Podcasts, Stitcher, Radio Public, Breaker, PocketCasts, PodBean, and Overcast.
The Bitcoin & Markets' podcast, the Fundamentals Report, is a weekly macro newsletter centered around expert commentary on the most important developments in the Bitcoin industry. The show was started in April 2016 by Ansel Lindner, an economist. Lindner shares that he decided to start the podcast because of the growing danger to Bitcoin’s decentralized consensus posed by social attacks, characterized by the spread of faulty economic theories. Bitcoin & Markets' podcast is divided into two categories - Bitcoin Fundamentals, episodes that involve metrics and market analysis, and Community Banter, episodes recorded with the community on Discord.
The TraderCobb podcast brings you daily cryptocurrency market updates and insights about potentially-profitable trading strategies. The podcast audience can take advantage of insightful cryptocurrency scans, trading advice, courses, educational materials, as well as interviews with industry professionals and top-tier experts. The TraderCobb podcast is among the leading podcasts in the crypto industry in the USA, UK, Australia, New Zealand, Japan, Belgium, France, and Singapore. You can listen to it directly in your browser or subscribe using one of the supported platforms.
Magical Crypto Friends is a collaboration between Charlie Lee (the inventor of Litecoin), Samson Mow (CSO of Blockstream and CEO of Pixelmatic), Riccardo Spagni (lead maintainer of Monero), and WhalePanda (expert trader). In October 2017 they came up with the idea of doing a YouTube show together which turned out to be easily accepted by the public and gained much popularity. They’ve released an episode every month since then, which is an interesting combination of news and technical issues in bitcoin explained in a humorous way that everyone can understand. The hosts discuss a variety of topics including mainstream cryptoasset adoption, tax policies, ICOs, exchanges, and more.
The Bitcoin Echo Chamber is a Bitcoin-centered podcast, available on a variety of platforms, including Spotify, Anchor, iTunes, Stitcher, Pocket Casts, Breaker, Overcast, Google Podcasts (Android), RadioPublic, and PodBean. The show doesn't have a fixed schedule and a new episode is released every one to three weeks. The podcast contains interesting and insightful interviews with leading industry experts, including Andrew Edstrom, Ben Kaufman, Stephan Livera, and others. The Bitcoin Echo Chamber deep-dives into topics like Bitcoin mainstream adoption, taxation, regulation, security, wallets and nodes, and more.
The Crypto Bobby podcast is centered around Bitcoin, Ethereum, and altcoin news. According to Bobby, the host of the show, the episodes include relaxed, daily thoughts on the world of cryptocurrency and cryptoasset investing. The topics are really diverse - from blockchain jobs and career development in the niche, through government regulations and mainstream adoption, to investments and market analysis. The show relies on transparent and honest takes on the industry and its latest developments and tries to avoid discussing any pump and dump scams.
Blockchain Curated is a project by Zach Segal that is focused on making the best blockchain-related content more accessible to the world. The team behind the show curates the top 1% of cryptocurrency articles and converts them into free weekly podcasts that are emailed to listeners. That way, subscribers can keep up with the best of cryptocurrency without ever reading a single line of text. Blockchain Curated features articles written by blockchain leaders that are commonly cited and make cryptocurrency easier to understand. The audio articles have featured founders, advisors, and contributors to organizations including Coinbase, Ethereum, Polychain Capital, Digital Currency Group, and more.
The DYOR (stands for "Do Your Own Research") cryptocurrency podcast is aimed at passionate enthusiasts interested in learning about blockchain technology, Bitcoin, and digital assets. The show tries to keep investors up to date with the latest cryptocurrency news and break down complex blockchain concepts into simple easy to understand terms. The episodes include discussions on cryptocurrencies and interviews with various leaders from across the industry. The DYOR cryptocurrency podcast is another tool investors can use when doing their own research to help make smarter investments. The show is hosted by Tom Buonincontri and is suitable for both professional and beginner audiences.
The reputation score is a score between 0 and 1000, assigned to products based on our algorithm. It looks at factors such as popularity on Reddit, Twitter mentions, Telegram links, crypto news media mentions, podcast references, and other signals. Unlike our market data methodology for Nomics (which are transparent), the reputation score methodology is opaque to prevent manipulation.
Frequently Asked Questions
Where to find cryptocurrency podcasts?
To find an entertaining and valuable podcast, first of all, you will need to use a podcast manager. Podcast managers are programs/apps that contain a collection of content for you to explore and find the preferred show. Most podcast managers allow you to quickly find cryptocurrency podcasts and browse the available content without even setting up an account. You can even listen to episodes without registering. However, if you want an easier interaction (to be notified when a new episode comes out, to have your progress recorded, to track history and show which episodes you haven’t played yet, etc.), consider making an account. That way, you will also allow the podcast manager to understand more about your preferences and suggest content that you may like. The most significant advantage of using a podcast manager is that you will be able to subscribe to your preferred show and be notified once a new episode is released. You can even set the app to download the episode in the background and add it to your library so that you can play it offline.
If you prefer to make an account with a streaming service provider, then you have several options. First of all, you don’t have to install any particular app or computer program. Mobile phones usually come with built-in podcast apps, such as Google Play Music (for Android) and Apple Podcasts (for iOS). If you don’t fancy them, you can always download an app from a third-party provider (such as Spotify or Overcast).
You don’t have to listen to podcasts only on your mobile phone, however. You can do that through the Amazon Echo in your home or via your desktop computer by simply using the web version of the service.
The truth is that all podcast apps and services will do the job for you. It is more of a matter of preference. However, let’s go through the different platforms and see how to find cryptocurrency podcast series, as well as single episodes.
For the purpose of this instruction, we will search for the Nomics’ podcast – Flippening.
The built-in iOS app (Apple Podcasts) offers a quick way to explore the world of podcasts. Although it is not as functional as others, it allows you to do all the basic stuff such as download or stream episodes, skip or rewind in 15 seconds intervals, subscribe, etc.
The majority of iOS devices have a built-in Podcasts app. If for some reason, it is missing, you can download it from the app store. Once you open the Podcasts app, you should navigate to the search page and type the name of the podcast – Flippening. Then hit the magnifying glass, and it will take you to the Flippening’s homepage. You will see a list with all episodes of the podcast, and you can choose which one to try first.
If you like it, you can subscribe via the button on the top of the page. Once there is a new episode, it will be added to your library automatically.
On Google Play Music
Android users can explore the world of podcasts via the Google Podcasts app. It is an excellent start and will do the job for you if you aren’t seeking the most sophisticated podcasts app. Google Podcasts allows you to subscribe, download (for offline playback) or stream episodes, skip, rewind, and other similar basic features. Furthermore, all your listening is automatically synced across devices. That way, thanks to the Google Assistant, you can pause the podcast on your phone and then proceed listening to it on another device.
If you have an Android device, open Google Play, and search for the Google Podcasts app. Once you install it, you can use the search box to find Flippening. Tap on the first result, and you will get to the podcast’s homepage. There you will find the episodes, sorted by date, with the most recent on top of the list. Tap on one of the episodes to dive into the world of cryptocurrencies.
If you like what we talk about in the Flippening podcast, hit the subscribe button at the top. Once you are subscribed for a podcast, it will start appearing as the first result when you open the Google Podcasts app.
Overcast is another very popular app that is often preferred by iOS users. Overcast has a clean and simplistic interface, while at the same time provides a useful and compelling way to browse through the wide variety of cryptocurrency podcasts. Unlike Google’s and Apple’s native podcast apps, Overcast supports features like voice boost (the volume is tailored to your environment (i.e., goes up when you are in a loud zone or a busy area), silence trimming (skips the pauses in the podcast automatically), playlists, speed change, skipping and rewinding in 30 seconds intervals, and others. The app is free but has a paid ad-free version that you can also use to upload personal audio.
If you choose to use Overcast as your primary podcast manager, start by downloading it from the app store. Once you open the app, simply type “Flippening” in the search bar, and you will get a list with all episodes, as well as a brief description of the show.
For just a few years, Spotify has become the primary music streaming service in the world. However, since 2015, it offers podcasts support. It is worth noting that, with Spotify, you get just the basic functionalities – a familiar and intuitive interface with everything needed for a seamless audio experience.
Bear in mind that Spotify hand-picks the podcasts to add to the platform, so if you are searching for something relatively new or not so popular, you may struggle to find it there.
To find the Flippening podcast on Spotify, download the app and open it. Type “Flippening” in the search bar, and you will get a list of all episodes.
On Desktop/Web version of the services
Many people prefer listening to podcasts in the background while they are on their desks working or just relaxing in front of their computers. In fact, iTunes, Google Play Music, Overcast, and Spotify all have a web version that runs in the browser or downloadable software (or both). To listen to podcasts, all you have to do is to open your web browser and go to the preferred podcast manager’s web service address. The good thing is that many of these web services can be synchronized with the apps on your mobile devices, thus not losing your progress. That way, you can use both to listen to podcasts whenever you are on the go, or while you are using your computer.
How to choose a cryptocurrency podcast?
With the amount of information we can access today, we often struggle to come across truly valuable content. Even when we make a choice, we still doubt whether there is something more suitable or better that we might have missed.
The case is the same when it comes to cryptocurrency podcasts. Cryptocurrency podcasts are a crucial tool to help you stay up to date with the latest developments in this ever-expanding industry. They are an excellent format for content consumption for those who don’t have the time to read or analyze. However, currently, there are more than 30 leading podcasts focused on the topic of crypto assets and blockchain. Considering the fact that this number is growing continuously, it becomes quite apparent why one may struggle to find the content, that is best tailored to his needs.
Choosing a cryptocurrency podcast to listen to often requires giving a few random episodes a try to find out whether you like the content, the presenter, the guests, the flow of the conversation, the depth of the provided analysis, etc. To do that, you can always browse through the list of episodes of the particular podcast and play one on random or select from those with the highest rating and number of views.
However, there are a few things to bear in mind that can save you time and help you find out the best podcasts to listen to:
The topic may be cryptocurrencies and blockchain, but the truth is that there are different types of podcasts. Some are related to macro analysis, and others are focused on particular cryptocurrencies and their latest developments, while thirds take a look at the broader landscape - cryptocurrencies adoption, mainstreaming, and so on. That is why you should, first of all, think of the focus of the content you would like to dive in. That way, you will ease the process of finding a good information source to listen to.
Active traders may want to listen to talks about technical analysis and potential market-moving news. HODLers, on the other hand, may prefer to get a taste of the latest industry developments, coming from the mouth of exchange CEOs, policy-makers, or institutional investor analysts. Industry beginners, for example, will find general introductory content more useful as it will help them navigate the space comfortably.
The truth is that, when it comes to crypto podcasts, there is a variety of opportunities for you to explore and the best thing to do is to figure out the focus of the podcast that will best serve your needs.
It is also essential to find a podcast that corresponds to your level of understanding of the niche. If you are just starting and you wonder whether it is worth investing in Bitcoin, for example, there is no point listening to a podcast that is too technical and related to advanced trading strategies. What you should do instead is find content tailored to your level of understanding that can help you make an informed decision. For example, what are the pros and cons of Bitcoin investing, how it fares when compared to other asset classes, how can you buy and sell cryptocurrencies, how to ensure the adequate protection of your crypto assets, and so on.
The good thing is that there is tons of content, both specifically-targeted to a particular audience profile, as well as a more general one, suitable for a broader community. There are podcasts discussing advanced pattern recognition, charting, or even algorithmic trading, which are an excellent resource for those willing to become better traders. However, they will surely sound intimidating to newbies. On the other hand, some crypto podcasts focus on more general information and discuss industry-related topics such as regulations, the future of the niche, trending news, technical development, trading ideas, etc., which are a great introduction to the world of cryptocurrencies. There are also podcasts that focus solely on interviews with industry figures and leading blockchain entrepreneurs to give you a better sense of where the market is going and how to navigate the upcoming trends. In a nutshell – there is something for everyone.
The quality of information
Crypto podcasts are not only about listening to accurate and engagingly-delivered content from a knowledgeable host and guests. We are talking about honest, credible, and unbiased information. The problem is that some podcasts may sound slightly biased if they are focused entirely on one topic, like a particular cryptocurrency or a service provider. This means that the podcast’s main idea may be promotional and intended to attract new clients. The guests and the host will, most of the time, be discussing the advantages of the particular product/service or making pitches, and may not be too objective due to their involvement. This is not to say that these types of podcasts don’t have their positives, of course, but they may not be the best choice for a broader audience which, for the most part, may not be seeking pitches or promotional content.
However, it is always better to choose content from independent sources, gather no-hype resources, and take the information coming from sources that are known for their vested interest in particular segments of the industry with a grain of salt.
Understandably, it is the content, rather than the podcast format that we consider the most important thing. However, we should also mention a few things about the popular podcast formats. Although it may seem so, not every podcast is delivered as an interview. Usually, aside from the interview format, there are four other categories – a solo podcast, a multi-host podcast, a panel podcast, and a newsletter podcast.
For most people, the format of the podcast doesn’t matter. However, if you are a day trader and want to get a taste of the latest news from the past 24 hours, you won’t have the time to listen to hours of lengthy interviews. What you would be looking for, most likely, are condensed pieces of a few minutes with extracts and commentary - usually delivered in a solo-podcast format.
Consider also whether you prefer long-form podcasts of several hours or short pieces with condensed information. You can find podcast episodes of up to 4-5 hours, as well as brief commentaries of 5 – 10 minutes. That is because some podcasts are delivered in parts and analyze a particular topic gradually, in a series of episodes, while others are lengthier, with hours of analysis and in-depth conversations with the industry’s finest.
Although how often a podcast comes with a new episode may not be detrimental to your choice, it is always better to know how regular you can expect new content. If you are a day trader and want to start your day with timely analysis, podcasts with a frequency of one episode per week won’t do the job for you.
On the other hand, if you want in-depth analysis, conversations with industry leaders, informative and insightful content, you should know that to be produced, all this takes time. So these podcasts can’t issue a new episode on a daily basis. They will have to comply with the schedule of their guests (which is often busy), edit the content, deal with post-production, etc. That is why these types of podcasts have a frequency of an episode per week or two.
Our ranking system
Once you have taken into account the points mentioned above and have finally figured out what type of content you would like to listen to, you can use our ranking system. What it does is to bring another dimension to your research. By employing advanced algorithms, it ranks cryptocurrency podcasts based on their popularity, social media engagement, credibility, and other relevant factors, to filter the leading content providers and help you find the best picks.
Try Flippening from the Nomics team
Don’t hesitate to go through the episodes of Flippening, a podcast on topics like the latest trends in the cryptocurrency economy, useful investment strategies to help you maximize your returns, market-moving stories from the leading financial disruptors, product announcements and unveilings, and other exciting information from the world of cryptocurrencies. Flippening is hosted by our CEO, Clay Collins, and comes out every Thursday. It brings you fascinating conversations with industry professionals and leading figures like exchange CEOs, fund managers, top analysts, crypto attorneys, accountants, and regulators, blockchain entrepreneurs, investors, and many more.
You can find the episodes of Flippening and subscribe on our website, as well as third-party platforms like Spotify, iTunes, Stitcher, Google Play, and Overcast. If you want to get a summary of what is discussed in each episode, you can check the notes here.
Why consider advertising on cryptocurrency podcasts?
With Facebook and Google banning cryptocurrency ads, crypto entrepreneurs today are having a hard time advertising their projects and reaching out to the mass audience. Although the two channels weren’t the best places for project owners to target their potential clients, they still have much potential and remain the most popular and widely-adopted advertising tools worldwide.
However, with these off the table, crypto project owners are forced to find new channels to execute their marketing campaigns and connect with their audience. Some companies consider influencer marketing, paid articles, Reddit ads, and others. However, although still a functional tool, each of these marketing channels has its flows. For example, the effect of influencer marketing in the niche has started to lose ground years ago with the numerous cases of influencers backing scam projects, and, instead of earning investors’ trust and bringing credibility, they were backfiring. Paid articles, on the other hand, often are a hit-or-miss and may struggle with targeting the most suitable audience.
Some projects rely heavy on endorsements from prominent figures in the crypto space like John McАfee, for example, due to their influence, proven expertise, and significant audience. However, such marketing moves often require massive budgets that project owners may choose to invest elsewhere and reap better rewards (not to mention that investors are increasingly taking coin recommendations with a grain of salt due to cases like this, and the fact that they are paid promotion).
All in all, crypto advertising today is controversial and often inefficient. Add the fact that marketing buys in conventional channels like radio, TV, physical billboards, etc. have died years ago. The truth is that today, we are living in the era of social media and online advertising. Considering that the majority of social media platforms have banned ads on crypto products and services and that the crypto industry has been a non-traditional niche since its inception, it is worth taking a look at some more untraditional advertising channels. With the rise of crypto podcasts, we now have new communication channels that are proving to serve as a direct route to a well-segmented and niche-targeted audience.
Cryptocurrency podcasts appear to be one of the most efficient marketing tools for crypto project owners and blockchain entrepreneurs. Here are some of the reasons why:
It is worth acknowledging the fact that podcasts’ audience has chosen to consume the particular content on its own. The subscribers of a podcast are the closest thing to fans. They are like a community that is willing to set aside an hour or two per day/week to listen to the presenter and his guests because they want to. By choosing to subscribe, the user is basically giving his consent to receiving new content continuously. The fact that one has made a subscription indicates that he feels some sort of a relationship with the presenter. On a larger scale, this results in the accumulation of engaged community. This whole process relies on trust. Unlike the traditional case with social media advertising, with podcasts, the audience isn’t been forced to scroll through banner ads or served paid third-party endorsements or articles. The listeners are confident in the quality of information they are served and, even if there are ads, they won’t be bothered, because the promotional content had been filtered and approved by those bringing them the podcast. The audience knows that if the presenter decides to advertise some product or service, then he is putting that trust and his credibility on the line. Furthermore, according to a BBC’s research, branded podcasts can even drive positive associations on a subconscious level.
Podcasts are a perfect example of the growth of perfectly-targeted content niches. This eradicates unfocused targeting and the need for precise market segmentation. By advertising on podcasts, entrepreneurs are fast-tracked to an audience, defined by laser-accuracy.
More efficient than other formats
Although the crypto industry doesn’t have much choice, considering the ban on social media ads, it is worth noting that not much potential is lost. There are several proofs that podcasts are bringing a new set of opportunities and even surpass social media as a marketing channel. Some of them include the banner blindness web user behavior, the rise of Ad Blockers, and the click-through rates of 0.04% – 0.06%, typical for the conventional advertising campaigns.
What this comes to say is that the push towards podcasts advertising is a blessing in disguise as the format proves to be way better performing. Now, let’s back this with some numbers:
- $417 million were spent on podcast advertising in 2018, a 53% jump from 2017 (source: The Podcast Revenue Report from IAB and PwC);
- 54% of podcast listeners admit they are more likely to consider buying an advertised product (source: Edison Research);
- Podcast advertising revenues are projected to surpass $1 billion by 2021 (source: The Podcast Revenue Report from IAB and PwC);
- 80% of listeners admit they can recall a brand advertised in a podcast (source: Midroll Media);
- 61% of the audience has invested in a product/service that has been advertised on a podcast (source: the Podcast Playbook report from the IAB);
- 78% of podcast listeners state that they don’t mind ads or branded messages as they acknowledge promotional content funds the podcast production (source: WARC);
What all this comes to show is that podcasts can offer direct access to an understanding, highly-engaged, and perfectly-targeted audience. And in the struggling crypto advertising niche, this can be of great help.
How to advertise on cryptocurrency podcasts?
First of all, you should become familiar with the different ad formats that are used in cryptocurrency podcasts. There are three main types of podcast ads:
This format usually is the most popular and well-accepted by the audience. The host-read ads are spoken by the presenter and don’t interrupt the flow of the episode. They follow the same tone and feel like a part of the whole storyline. They also sound more credible as they are presented by the familiar voice the listener is used to and feels close to. Host-read ads can be pre-produced and played during a break or delivered organically in the course of the conversation.
The announcer-read ads are similar to the host-read ads but are delivered by another voice. The voice may be familiar (someone from the podcast’s team or a narrator) or different for each brand ad. These ads usually are pre-produced and played once or several times during the episode.
Some podcasts also play ads that come directly from the brand. They are 100% brand-produced and aren’t tied to the podcast. These ads usually aren’t the best choice as in case they aren’t delivered well, they may interrupt the flow of the episode, fail to bond with the listener, or even leave the sense of detachment.
According to IAB and PwC’s 2019 Podcast Ad Revenue report, the host-read ads have a market share of 63.3%, with announcer-read ads taking 35%. This leaves brand-supplied ads with a market share of just 1.7%.
If you consider advertising on cryptocurrency podcasts, we recommend choosing the host-read ads format (which is also the one we have adopted on the Flippening). It takes advantage of the presenting style and trustworthiness of the host, which is the main reason why the audience is listening (aside from the presented content).
Podcast ads are also categorized depending on the slot in the episode during which they are played. There are three main slots – a pre-roll, a mid-roll, and a post-roll. As their names suggest, the ads can be played in the beginning, in the middle, and at the end of the episode. The pre-roll is positioned in the first few minutes of the show, usually after the presenter’s introduction. The mid-rolls are played halfway through the episode and are lengthier (up to two minutes). Mid-roll slots typically are considered the best choice as the listeners have already tuned in, and the audience’s full attention is grabbed by the conversation/analysis beforehand. Post-roll ads, on the other hand, are played right before the host makes the closing remarks. According to the Interactive Advertising Bureau and PwC’s 2019 study, one minute was the most popular spot length in 2018 with a minute and a half following next.
To learn how to advertise on a particular cryptocurrency podcast, you can start by checking its website to find out whether it offers any promotional content at all. Bear in mind that there might not be anything advertising-related on the website intentionally. That is either because the podcast doesn’t offer such services or because all advertising-related issues are handled privately. To find out more about the terms and the promotional options, the best way to do is to get in touch with the podcast’s team. You can request information about the supported ad formats, how much do they cost, what reach can you expect, and anything that may help you make an informed decision.
Which are the best cryptocurrency podcasts?
There are plenty of engaging and valuable crypto podcasts that are worth your attention. However, to single-handedly call one of them “the best”, we must have some criteria to base our judgment on.
To find the best crypto podcasts, take a look at our ranking. The Nomics’ platform employs algorithms to rank the best crypto podcasts and save you time in research. It takes into account multiple factors, including the number of followers, the most influential tweets, the number of links and their origin, popularity, days on our ranking list, and much more.
Our ranking system is updated in real-time and reflects all the latest developments, related to the podcasts in the list. It is fed only with credible and trustworthy information from real sources, thus compiling a list including only the top picks.
If you want to find the best crypto podcast, make sure to consider our ranking suggestions and then further explore the content of each podcast. Go through their summaries to find out whether the topics discussed in the particular podcast, are of interest to you. Give a few episodes a try to find out about the tone, the level of delivery, how engaging and valuable the content is, etc.